In an Australian first announced last week, Tip Top who supplies numerous bakery products to our members, is moving from plastic bread tags to 100% recycled and recyclable cardboard bread tags! Launching in SA first, the initiative will remove 11 MILLION plastic bread tags from local waste streams by the end of 2021 and will eventually eliminate over 400 MILLION plastic tags per year as it’s rolled out nationally.

The transition to recyclable bread tags is the first of a series of packaging innovations under Tip Top’s new vision, “Feeding Aussie families more sustainably”.

“Our goal is that by 2025, all Tip Top packaging will be 100% recyclable, reusable or compostable to help close the loop.” Tip Top ANZ Director of Sales and CSR Lead Graeme Cutler has stated. “Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste. Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958.”

Paul Klymenko, CEO of Planet Ark said, “Small plastic items such as bread tags are problematic in the waste system. It is great to see this innovation by Tip Top in using 100% recycled content which can then be recycled when placed in kerbside recycling correctly. It is pleasing to see circular economy thinking being applied, as they are designing out problematic plastic waste and keeping resources in use.”

Last financial year, CCI members purchased over 365,000 bakery items with bread making up a large percentage of that total, so members will be using Tip Top’s new sustainable bread tags everyday!!